Tom & Co’s intelligent communication portal 

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Are you overwhelmed by too many emails? Lots of different companies are currently trying to limit their e-tsunami and looking for alternatives for their internal communications. For the last few months, Tom&Co, the well-known retail chain for pet supplies, has been using a new portal developed by SII Belgium for this. This tool has already become very popular within the organisation, partly thanks to some custom features.

Tom & Co communicate with 159 shops via Tom&Connect

The new tool, called Tom&Connect, enables employees in the head office to share information quickly and easily with 159 shops operated by the company throughout Belgium, Luxembourg and France.. They can choose to send a message to all shops, only the shops in a certain area, or even to just one specific branch. The franchise shop owners have access to a lighter version of the communication tool.

Up-to-date information

‘We also use the portal to announce company news or important events,’ explains Delphine Sellami, Project Manager at Tom&Co. ‘It’s a very useful tool for distributing messages to shops about daily operations such as logistics, but also for marketing purposes: up-to-date information about campaigns, promotions, changes in the products we offer, and so on.’

The communication module

This communication solution helps all shops to have an overview of all the information on their home page of the Intranet as you can see below.


Each time a message has been read the number of notifications will decrease. At Tom & Co we have identified 3 types of messages:

  • Important messages
  • Messages that should be readshot2
  • Messages that require an actionshot3


Messages that need to be read


An important message

Each store is able to see an overview of all past communication.


Tom & Co is managing all communication in a centralized place.

A better overview for everyone

Another benefit is that employees in the head office can closely monitor if certain actions that are expected from branch owners have actually been carried out already or not. The portal also offers other practical tools, such as the Store Library (where all internal documents can be found) and the People feature (where you can look up the right people to carry out certain tasks). Finally, there are also buttons for other internal communication tools, such as Yammer and applications for the checkout system, accounting, and so on.

It didn’t take much effort for the people at Tom&Co to switch over to this new method of communication, and everyone is very happy with it, as Delphine Sellami explains: ‘It nicely meets the needs of an organisation like ours, with lots of branches in different countries. We recently started using the system to communicate very urgent issues too. It works well!’

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