My last day as an intern at SII Belgium

Delphine sought and found an internship at SII Belgium. Since September 2017, she was actively part of the marketing team and worked on an exciting project for a customer. Last week, her internship came to an end and it is amazing to see how much she has grown in the marketing field. Read all about her experience here:

The internship where no word is great enough to describe.

In September 2017 I started my internship at SII Belgium. Until May I had the opportunity to discover this company and the #Digitalists, and I could definitely say that it is an experience I would never forget!

As an ICHEC student going for a master’s degree in Business Administration I had to find an internship. Digital marketing is my field of expertise, so I looked for an internship in a marketing department. When I went through SII Belgium’s website, I already had a good feeling. So I contacted the business unit manager, Marc, through LinkedIn. During the interview something happened. I had the feeling that I already knew Marc and his colleague Sara. I didn’t expect such a level of kindness. Marc also suggested an actual topic for my thesis. The coincidence that this topic was exactly what I dreamed about, was the trigger to sign my internship contract.

delphine 2

Every day a different day

During my internship I did a lot of different tasks. One part was dedicated to help the company change its name. So I helped to manage the website, to complete it, add metatags and so on. Next to that, I could put in practice what I learned at school. Among other things they taught me to launch SEA campaigns, to manage Adwords and to use tools as Mailchimp and Buffer. During the internship I was invited at four trade fairs. In fact, they gave me the responsibilities I asked for. I had a lot of freedom in terms of initiative and implications. Their objective was to teach me as much as possible, so they invited me to a lot of different internal and external meetings. Every time they asked for my opinion and took it into consideration. I felt like a real #Digitalist and sometimes forgot I was an intern.

Being responsible for a project is a way to improve quickly

On the other part, I was responsible for a whole project which was the practical case of my thesis. My thesis analyzed how persuasion marketing could improve the conversion rate optimization through A/B testing? A customer agreed to be the subject of the practical study for my thesis. For this project I had a lot of responsibilities and freedom. It is something I am really proud of. Moreover I didn’t expect to have such a great and instructive task during an internship.

At the beginning we planned a meeting with the client where I had to present which persuasion principles I wanted to implement on his website and how. Then I had to make a lot of analyses, organize a time schedule, realize those A/B tests and implement them. Finally, I analyzed the data and made a report for the client. The #Digitalists were there every time I needed support. For this project, SII Belgium gave me all the chances to succeed.  They asked for a training of an A/B testing tool in order to get acquainted with it. Next to that, Marc gave me the amazing opportunity to present the A/B testing tool and some crucial findings of my thesis alongside with him at the E-commerce Xpo at Liège.

A smile everyday keeps problems away

I really had a great time. My colleagues became friends, my supervisor became my mentor. We could talk about everything and find creative ways to improve the #Digitalist vibe. Every single day we laughed and had fun.

SII Belgium meant …

… SO MUCH to me! The quantity and the quality of what I have learned was incredible. I discovered fields where a real strong passion has risen. But I also discovered a company where knowledge is shared and people can grow. I found a place where it is nice to work and people are really concerned about your feelings and perspectives. Would I recommend this company for an internship (or a job) ? Well, I think that my experience shared above is proof enough!

Delphine

 

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